Background

• How many people are in the target audience?

• How many will reach an anniversary in a typical year?

• What is the audience demographic?

• How many locations do you have and are any outside of the US?

• What challenges, initiatives or goals are important to your company?

• How involved do you want to be with the service award program?

• How involved should managers be when notifying recipients that they have reached a milestone and are eligible for a gift?

• Will gifts be awarded in a meeting or delivered directly to the recipient?

• How often do you want to recognize participants? Anniversary date vs. monthly or annual event.

• What is your budget per plateau?

• Is this budget delivered cost or perceived value?

• What percentage of your target audience has email accounts?

• Are you currently running any programs?

If You Are Currently Running a Program

• What programs are you currently running, e.g. Safety, Sales, Rewards, Consumer, Company Store, Nomination, etc.?

• How does the program currently work (both operationally and performance)?

• How long have you been running the program(s)?

• What do you or your target audience like about the current program?

• Is it reaching the desired results internally?

• How could the program be better?