The Incentive Federation contracted with GfK, an international market research company, to develop and conduct a market sizing study for incentive travel and merchandise. The objectives of the study are:
- Assess the size of the market for incentive travel and merchandise incentives in the United States;
- Determine the types of companies that use travel and merchandise as incentives;
- Understand the perceived benefits of incentive travel and merchandise incentives;
- Gauge the views and opinions of end-users about their usefulness, effectiveness
- Gauge future usage of these types of incentives.
